Enter the revenue and costs of your marketing campaign to calculate its ROI.

What is Marketing ROI?

Marketing ROI (Return on Investment) is the ratio of revenue generated compared to the cost of marketing activities. It’s used to measure the effectiveness and profitability of marketing campaigns.

ROI Formula: (Revenue - Cost) ÷ Cost × 100%
Example: If your marketing cost is $1,000 and revenue is $1,500, then ROI is (1,500 - 1,000) ÷ 1,000 × 100% = 50%.