Calculate what it actually costs to make one product or service. Add materials, labor and overhead to get the total cost, divide by quantity to get the unit cost, then add your target margin to set a selling price.
Total cost = materials + labor + overhead. Unit cost = total cost / quantity. Selling price = unit cost / (1 - margin). Cost ratio = unit cost / selling price x 100.
With materials 300,000, labor 200,000 and overhead 100,000 for 100 units, the total cost is 600,000 and the unit cost is 6,000. At a 30% target margin the selling price is 6,000 / 0.7 = about 8,571 and the cost ratio is 70%.